Customer and brand engagement
We guided the account management practices for an Australian financial services provider. Our engagement involved working with key staff and stakeholders. This helped the brand communicate with its audience in a more engaging way resulting in a marked improvement in overall customer loyalty.
Over a number of years we’ve consistently performed qualitative and quantitative testing of creative territories and animatics for a sports subscription platform. This then informed the treatment of – and key
enhancements to – the brand’s messaging, tone and talent.
New customer acquisition
We surveyed one of this country’s major telco providers customers to help them better understand who they are and what they’re feeling. Then, we helped the brand use this information to optimise its onboarding process. This has created a level of insight that affords greater clarity for the brand’s strategic platform.
We helped a leading insurance company uncover the pain points in its online quoteprovision process. Through this, we optimised the brand’s user experience – specifically, its handling of third-party data.
Value proposition and pricing
We breathed life back into an iconic retail brand by informing its value proposition so that they could optimise its pricing strategy. This enabled their marketing team to impart the requisite knowledge so the organisation could demonstrate quality to its customers.