Our work
Whether it’s optimising the user experience for a leading insurance provider, or informing a top hospitality brand’s coffee strategy, we’ve conducted research for Australia’s biggest names.
And we’ve unearthed a wealth of strategic insights. From sports entertainment, to telecommunications, to finance – and just about everything in between.
Finance
Customer and brand engagement
We guided the account management practices for an Australian financial services provider. Our engagement involved working with key staff and stakeholders. This helped the brand communicate with its audience in a more engaging way resulting in a marked improvement in overall customer loyalty.
Sports entertainment
Ad testing
Over a number of years we’ve consistently performed qualitative and quantitative testing of creative territories and animatics for a sports subscription platform. This then informed the treatment of – and key
enhancements to – the brand’s messaging, tone and talent.
Telecommunications
New customer acquisition
We surveyed one of this country’s major telco providers customers to help them better understand who they are and what they’re feeling. Then, we helped the brand use this information to optimise its onboarding process. This has created a level of insight that affords greater clarity for the brand’s strategic platform.
Insurance
User experience
We helped a leading insurance company uncover the pain points in its online quoteprovision process. Through this, we optimised the brand’s user experience – specifically, its handling of third-party data.
Retail
Value proposition and pricing
We breathed life back into an iconic retail brand by informing its value proposition so that they could optimise its pricing strategy. This enabled their marketing team to impart the requisite knowledge so the organisation could demonstrate quality to its customers.
Pay TV and streaming
Brand & ad tracking
By prioritising brand drivers and providing creative guidelines, we informed one of the most substantive multi-brand strategies for a leading provider of pay TV and streaming.
Want to find out what we can do for your brand?
Get in touch – or explore the full range of tools and capabilities we draw on to power better decision making for businesses like yours.